Rebuilt By Originals- Lego

Collaborating with We Are Social, I had the unique opportunity to be part of a creative campaign that bridged the imaginative worlds of Lego and Adidas. In this innovative partnership, six creators were invited to design their own custom Adidas shoes, which were then masterfully recreated by Lego in their iconic bricks. My role was to craft the visual assets that highlighted this campaign, employing a digital cut collage style that mirrored the playful creativity and craftsmanship of both brands. These assets not only showcased the stunningly unique Lego-built sneakers but also celebrated the fusion of two iconic brands through creativity and design.