Step Up the Spice - Pringles

For the "Step Up the Spice" campaign with Pringles, I partnered with We Are Social to create visuals for the launch of a new spicy flavor. Capturing the essence of the spice, we depicted Pringles cans bursting through the ground with lava, across YouTube ads, social media, and out-of-home displays. Each asset showcased the product's boldness, targeting those keen on spicy experiences.